The highlights for your Out of Home Media year in 2027

APG|SGA will remain the exclusive marketing partner for all advertising space at Zurich Airport from 2027 to at least the end of 2033. Advertisers will therefore continue to benefit from one of Switzerland’s most attractive and international communication spaces.

After a record year of 32.6 million passengers in 2025, more than 33 million passengers are expected in 2026, signalling the continuation of Zurich Airport’s steady growth as an international mobility hub.

From February 2027, there will be additional advertising opportunities at the B gates in a high-quality environment with a new SWISS Lounge and modern waiting areas; around 1.3 million departing passengers use this area every year. The new advertising panels create attractive display opportunities along the passenger flow and offer access to a high-quality, internationally oriented target group.

The new Prime+ price category includes the most exclusive advertising spaces in the country.

Only advertising panels with an advertising reach exceeding 280,000 contacts meet the requirements for Prime+. This means that only 1% of all APG|SGA advertising spaces fall into this exclusive category. A further 3% are classified as Prime.

Prime+ locations include Bellevue in Zurich, Centralbahnplatz in Basel and Place Saint-François in Lausanne – locations with exceptional reach and high visibility.

For those looking for maximum advertising impact, Prime+ provides the most exclusive options in the APG|SGA portfolio.

“DOOH 2 Weeks-on CH” is a new digital advertising product for all those looking to achieve national reach quickly. In just two weeks, advertisers reach millions of contacts on selected premium screens at busy locations in railway stations and on streets throughout Switzerland.

Thanks to the flexible always-on model, you only pay for the service actually provided. The result: a national presence on the best digital advertising panels in the country, maximum flexibility and an attractive CPM of CHF 4. “DOOH 2 Weeks-on CH” is ideal for strengthening existing campaigns in a targeted manner or gaining additional digital reach.

From 2027, APG|SGA is integrating the Horizon poster brand advertising spaces into its range. This offers you even more analogue, digital and public transport advertising spaces for local, regional and national campaigns in French-speaking Switzerland and Valais.

In French-speaking Switzerland alone, the range will comprise more than 11,000 analogue and 350 digital advertising spaces on streets and squares, in railway stations and in mountain destinations, along with a further 19,000 analogue and 903 digital advertising spaces on public transport.

Benefit from even greater reach, additional booking options and a stronger presence throughout French-speaking Switzerland.

With over 100,000 advertising spaces on and in more than 6,000 public transport vehicles, APG|SGA remains the first choice for analogue transport advertising. Benefit from an unparalleled presence in Switzerland’s most important city centres – from Zurich and Basel to Lucerne, St. Gallen and Winterthur.

APG|SGA remains a strong partner for mobility in French-speaking Switzerland in 2027. In Lausanne, we will continue to market the advertising inventory of tl Transports publics de la région lausannoise SA, and transN Transports Publics Neuchâtelois SA will also continue to rely on APG|SGA, providing you with strong advertising options from Neuchâtel to La Chaux-de-Fonds and Le Locle to the regional centres.

Every day, more than five million passengers use the transport companies marketed by APG|SGA. Take advantage of this reach for a strong presence in the heart of urban life.