Every year, Christmas starts sooner than you think.

Christmas is all about spending time together, festive meals, and the joy of giving. Weeks before the holidays, people start thinking about how they can bring joy to their family, friends, and acquaintances. They look for gift ideas, plan activities to do together, and decorate their homes for the holidays. Those who are present during this inspiring time are best positioned to be considered later on when purchasing decisions are made.

Switzerland shops at Christmas

CHF 341 is the average amount Swiss consumers spend on Christmas gifts.
63% of Christmas spending continue to flow into brick-and-mortar retail.
33% We start gathering gift ideas and narrowing down our choices as early as November.
57% For people, the decision becomes clear in the first weeks of December.

Successful Christmas marketing is aligned with the purchasing process

Depending on the phase of the holiday shopping season, different customer needs and corresponding advertising goals take center stage.

The right strategy for your company

Whether you offer gifts, indulgences, or experiences; Christmas decorations, tableware, and home accessories; festive culinary offerings; or ingredients for the Christmas dinner: Every company has different goals for the holiday season. Working closely with you, our sales consultants will develop the right Out of Home strategy and recommend the appropriate APG|SGA solutions throughout the entire purchasing process.