Winti quiz: hop in and try the quizzes

How many bus stops are there in Winterthur? Which bank has its roots there? And how many passengers use Stadtbus Winterthur buses every day?

With the Winti quiz, APG|SGA is bringing local knowledge straight to Winterthur city buses. The HangingDisplays invite passengers to test their knowledge and discover the solution using a QR code.

The Idea

The campaign combines the traditional HangingDisplays in public transport with digital content. Each quiz question leads to a landing page with the correct answer via a QR code, creating a playful connection between analogue and digital communication.

The Winti quiz at a glance

  • Thirteen quiz questions about Winterthur

  • Distribution via 250 HangingDisplays across approximately 100 vehicles of Winterthur city buses

  • In use since May 2026

  • QR codes for digital interaction

  • Dedicated landing pages for each question

  • Local relevance and playful knowledge transfer

How the quiz is being received

Initial analyses show how the quiz is being received by passengers:

  • Around 1,000 visits to the landing pages

  • Approximately 620 active users

More than a HangingDisplay

HangingDisplays reach passengers during their journey in an eye-catching environment. By combining them with QR codes, advertising messages can be easily and directly supplemented with digital content. At the same time, you can measure interactions and gain knowledge about the target group’s interests.

Designs