How aymo ReplayTarget works

Your audience segmentation based on locations visited

With aymo ReplayTarget, you can define your target audience based on locations they have visited. The target area visited by the desired audience is defined using a polygon. Users registered within this area are then grouped into a target audience with shared interests. You can also specify the time period during which users were registered to improve the accuracy of your target audience selection. Finally, you define the campaign period – specifying when and how often your mobile ads can be displayed on aymo’s mobile app network. To achieve the highest possible accuracy in target group creation, aymo uses only GPS data and no IP addresses. Furthermore, the accuracy of the GPS coordinates is taken into account, and an algorithm developed in-house by aymo is used to filter out inaccurate data points. This data is then matched against the defined target area.