How aymo ReTarget works

Reaching your target audience sustainably through location-based retargeting

Using customisable polygons or circles, you can narrow down your target audience geographically with metre-level precision. Every time an app from the ReTarget network is opened, a location data point is sent to the aymo server and compared with the defined target area. If a data point is within the target area when the app is opened, this is recorded, thereby tracking the user’s affinity with that location. If the user then opens the app again whilst outside the predefined polygon, your advert will continue to be displayed. This enables you to reach a user with your advert throughout the remainder of the campaign, even after they have been initially assigned to a target group, regardless of their current location. To achieve the highest possible accuracy, aymo uses only GPS data and no IP addresses. In addition, the accuracy of the GPS points is utilised, and an algorithm developed in-house by aymo filters out inaccurate data points. This data is then cross-referenced with the defined target area. If a data point is located within the target area when the app is opened, your advert is displayed to the user in real time.