Targeted mobile engagement to boost footfall and online traffic during the summer months:
How Beldona AG used aymo ReTarget to boost footfall in its shops and generate qualified traffic for its online shop during the holiday season.
Background and Objectives
Beldona AG, a leading Swiss company specialising in lingerie, swimwear and loungewear with 67 branches nationwide, was facing a seasonal challenge. During the summer holiday period – traditionally a time of lower footfall in the retail sector – the aim was to specifically increase customer footfall in the branches. At the same time, the aim was to raise the national profile of the swimwear range in the online shop.
The campaign was planned on a nationwide scale and rolled out across all three language regions. The aim was to effectively combine physical and digital touchpoints and to consistently minimise wastage.
Implementation and Strategy
The product used was aymo ReTarget. Precise location-based targeting was used to identify people in the immediate vicinity of Beldona branches. This target group was shown mobile adverts throughout the campaign period, regardless of their location.
To meet both campaign objectives, two clearly distinct calls to action were used. Depending on the visual, the advert led either directly to the store locator or to the relevant swimwear model in the online shop.
The flexible control of visual weighting made it possible to dynamically adjust the content display and continuously optimise performance. This resulted in an integrated mobile strategy that specifically linked brick-and-mortar retail with e-commerce.
Campaign data at a glance
Period: 19 July–18 August 2024
Targeting: Beldona branches and the immediate vicinity
Ad impressions: 198,166
Click-through rate (CTR): 0.46%
Total clicks: 911
Results and customer feedback
During the summer holidays, the campaign generated high-quality traffic for both the high-street shops and the online shop. With 911 qualified clicks and a CTR of 0.46%, the relevance of the messages displayed to the defined target audience was confirmed.
The results show that location-based mobile targeting can be used effectively even during challenging seasonal periods to boost footfall and online performance simultaneously.
“Thanks to our collaboration with aymo, we were able to generate high-quality traffic for our online shop and our branches during the summer holiday period. The high CTR showed that our message resonated with the target audience, and the effective execution of the campaign exceeded our expectations. We greatly appreciate the professional and efficient collaboration with aymo.”