Mobile targeting for strong market positioning in the Aarau region
How Eniwa used aymo Mobile Targeting to reach out specifically to commuters and raise its profile as a comprehensive provider of energy and digital services.
Background and Objectives
Since 2022, Eniwa AG has been regularly pursuing its communication objectives in the digital sphere with aymo. For the ‘All-rounder’ campaign in autumn 2024, the focus was on raising brand awareness. The target audience comprised working people and commuters in the Aarau/Kulm district. The challenge was to establish Eniwa in the minds of the regional population not merely as an electricity supplier, but as a comprehensive service provider in the energy and digital sectors.
Implementation and Strategy
The campaign combined targeted advertising via aymo AudienceTarget with the eye-catching Ricchi ad format. Thanks to precise targeting, the mobile campaign was able to reach the relevant target audience with pinpoint accuracy.
Campaign data at a glance
Period: 2–26 September 2024
Targeting: Working people in the Aarau / Kulm district
Ad impressions: 234,954
Click-through rate (CTR): 3.12%
Total clicks: 7,335
Results and customer feedback
The figures speak for themselves: with an above-average CTR, Eniwa was able to achieve significant visibility. The high level of traffic to the promoted landing pages was particularly encouraging.
Michael Itin, Head of Marketing at Eniwa AG, gives a positive assessment:
“We used aymo specifically to complement our poster campaign and other online advertising initiatives – with great success. The campaigns achieved above-average click figures and strong click-through rates. We were particularly impressed by the traffic to the promoted landing pages. aymo has established itself for us as a highly effective channel for increasing reach and optimising performance.”