ibW attracts working professionals through targeted outreach and an excellent response

ibW Höhere Fachschule Südostschweiz is one of Switzerland’s leading higher vocational colleges for the continuing professional development of practice-oriented specialists and managers. Around 1,400 students and 3,500 course participants attend the ibW each year to further their professional and personal development. To promote its information events, the ibW relied on mobile advertising with aymo.

Campaign facts

• Duration: 18–25 January 2024

• Budget: CHF 800 per communication campaign

• Target group: Working people

• Target area: Chur region, Buchs (SG), Ziegelbrücke

Challenge

The challenge was to reach potential course participants in the Chur, Buchs (SG) and Ziegelbrücke area with as little wastage as possible, and to encourage them to attend an information evening.

Campaign objective

With the aymo campaign, ibW aimed to encourage working people to sign up for a suitable information session and to generate a correspondingly high number of registrations.

Implementation

aymo Audience Target enabled ibW to target the desired audience precisely. By defining ‘working people’ as the target audience and limiting the advertising area to a 20 km radius around the specified locations, ibW was able to reach relevant individuals efficiently. The adverts were served via Ricchi Ads as advertising material through the in-app partner network.

Result

• 34,673 ad impressions

• Click-through rate (CTR) 4.43%

• 1,535 clicks

“Thanks to regional targeting, we can place our message precisely where our target audience is. The premium network of relevant partner apps offers significant added value for ibW. We often combine aymo Mobile Targeting with Digital Out of Home to boost our presence in the target area.”

Jan Edelbauer, Head of Digital Marketing / Digitalisation Project Officer at ibW