Achieve success with aymo MobileTargeting

How the Migros Basel cooperative reached a specific target audience in the Basel region as part of its ‘From the region. For the region.’ branding campaign and achieved impressive results.

Campaign objective

The Migros Basel cooperative had a clear objective: it wanted to reach a specific target audience in the Basel region in order to generate high click-through and engagement rates. It was therefore crucial to implement a suitable and efficient solution to place the advertising messages in the best possible way and thus achieve high visibility.

Implementation

Using aymo GeoTarget, a 10-kilometre radius around Basel was defined. In addition, aymo AudienceTarget was used to select the desired target audience. This combination resulted in a bespoke and highly effective advertising campaign that was perfectly tailored to the campaign objectives of the Migros Basel cooperative.

Geo-targeting and audience targeting

During the campaign period from 11 April to 22 April 2023, the campaign achieved an above-average click-through rate of 3.48 per cent. AudienceTarget combined with GeoTarget generated a total of 6,906 clicks. The results show that the advertising messages effectively reached the target audience.

Marco De Matteis, online marketing specialist at the Migros Basel cooperative, commented on the results: “The click-through rate was above average, and we recorded a high dwell time on the campaign page, as well as generating a number of leads through a competition and the newsletter. There was also a great deal of positive feedback from people who had seen the advertising materials.”