Winter BÜGA Special Offer: Successful invitations sent using aymo AudienceTarget and aymo GeoTarget.

Campaign objective

Unrestricted travel with the Graubünden General Season Ticket from Rhätische Bahn AG – who hasn’t heard of it? To offer this attractive deal to commuters in the Chur catchment area, RhB turned to aymo Mobile Targeting.

Implementation using aymo AudienceTarget

For RhB, the target group was clear. They wanted to reach people who already use public transport. The aymo AudienceTarget allows target groups to be pre-selected, making it easy to reach the ideal audience directly. This meant that commuters could be reached directly on their smartphones via Ricchi Ads. The adverts achieved a high click-through rate of 2.78% and in total 2,588 Clicks.

Implementation using aymo GeoTarget

Using aymo GeoTarget, RhB targeted its mobile advertising specifically at commuters in the Grisons region by defining a 23km radius around Chur. This ensured that the BÜGA offer reached only those who were travelling within the defined area.

This resulted in 79,388 ad impressions, which corresponded to a CTR of 0.41% and generated a total of 328 clicks.

Campaign period: 23 January 2023 – 5 February 2023