Switzerland’s most flexible Digital Out of Home offering

• Communication spaces: Streets and squares, railway stations and public transport

• Formats: ePanel, eBoard and TrafficMediaScreen (excluding the following transport operators: Transports publics lausannois and Regionalbus Lenzburg AG)

• Booking options: Flexible allocation of budget and advertising intensity by week, day of the week, location and time slot*

• Exclusion: The Rail ePanels at the Big 5 stations** are excluded from time-slot bookings

*Primetime morning (05.00–09.00), Shopping (09.00–16.00), Primetime evening (4.00 pm – 8.00 pm), Evening (8.00 pm – 1.00 am)

**Geneva Cornavin, Lausanne CFF, Lausanne M2, Basel, Bern and Zurich HB/ShopVille**

• Communication spaces: POI/POS

• Formats: ePanel

• Booking options: Flexible allocation of budget and advertising intensity by week, day of the week and location

• Communication spaces: Airports and mountains

• Formats: ePanel and eBoard

• Booking options: Flexible allocation of budget and advertising intensity by week and location

A retail company is about to run a promotional week. To attract as many customers as possible, the company is launching a digital outdoor advertising campaign on streets and in public spaces, as well as at railway stations, during the promotional week. As part of this, a standard 10-second advert is booked to run in a 60-second loop. With an additional, bespoke budget, the company is also increasing the campaign’s advertising impact throughout the week, ensuring an even distribution across all days.

• Communication needs: Campaign Week

• Sector: Retail trade (e.g. shoe shops, opticians)

• Location: Regional & National

• Communication spaces/location: Streets & squares, railway stations

• Solution: Intense advertising campaign during the promotional week

A car garage in the Zurich Oberland has decided to hold an ‘open day’. It wants to encourage as many customers as possible to visit. To achieve this, the garage is running a regional digital outdoor advertising campaign for a week and is also allocating additional budget to boost the advertising impact on the day of the event.

• Communication needs: Open Day

• Sector: Trades (e.g. gardening, joinery, painting and decorating, garage)

• Location: Regional

• Communication spaces/location: Streets & squares, railway stations, public transport

• Solution: A temporary increase in coverage on the day of the event

A bowling centre is offering special prices on days with lower turnover. To encourage customers to pop in on the spur of the moment, it is promoting these prices through a regional DOOH campaign. The advert runs only on days with lower takings for a period of four weeks. In addition, it increases the advertising intensity between 4.00 pm and 8.00 pm (primetime evening slot), as this is the most popular time for bowling.

• Communication needs: Special prices on days when demand is low

• Sector: Service (e.g. bowling centre)

• Location: Regional

• Communication spaces/location: Streets & squares, railway stations, public transport

• Solution: Advertising campaign during periods of low turnover to promote special offers over a four-week period (on Mondays, Tuesdays and Thursdays). Reinforced with appropriate time slots (e.g. prime-time evenings).