The Neufallenbach farm had expected 1,000 guests for its herb festival – but in the end there were 6,000! The reason for this overwhelming success? A targeted out-of-home advertising campaign.
Mr and Mrs Bissig-Odermatt, the owners of the farm, say in an interview: “Poster advertising is one of our most important marketing channels – we’ve had a lot of feedback saying that guests have come to us specifically because of these posters!”
The event was publicised through strategically placed posters in the Engelberg Valley region. Visitor numbers exceeded all expectations and the festival was a resounding success.