With the i7, the BMW Group is launching the first fully electric version of the 7 Series. This luxury saloon combines electric performance and multi-sensory entertainment to create an unforgettable driving experience.
The BMW Group reached and inspired culturally-minded, affluent individuals through a strategic out-of-home campaign. The BMW Group utilised APG|SGA’s digital screens and placed the adverts near cultural venues such as the KKL Luzern and the Museo d’arte della Svizzera italiana. The screening times were coordinated with performance and opening hours to ensure the target audience was reached as effectively as possible.
16,762 broadcasts
1,869,364 impressions
659,000 net person-contacts
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