This advert is subject to weather conditions

When it’s cold outside, people start craving raclette or fondue. The Coop Cooperative is promoting its range of cheeses for raclette and fondue with a thematic campaign.

Coop’s DOOH campaign this autumn was particularly interesting due to its specific weather-based targeting. The adverts were only displayed when it was raining or the sky was overcast, and when temperatures were below 12 degrees. To reach commuters in pedestrian zones, railway stations and other locations, the time slot between 4 pm and 8 pm on weekdays was defined as an additional targeting criterion. On Saturday afternoons, the campaign targeted weekend shoppers. Splicky, part of Jaduda GmbH, and the media agency TWmedia supported Coop in implementing this campaign.

Coop was very pleased with the campaign, which took place over a two-month period at 130 locations. It generated over 15 million gross contacts.

Campaign evaluation:

• 9,719,199 impressions

• > 15 million gross contacts

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