Programmatic DOOH with dynamic content

In this programmatic digital out-of-home campaign, the agency Gamned combines DOOH and DCO (dynamic creative) for Loterie Romande’s sports betting service.

By combining programmatic digital out-of-home advertising with DCO (Dynamic Creative Optimisation) technology, this campaign delivers dynamic content every minute – depending on how match results and betting odds develop throughout the day. The adverts, which feature real-time data, offer greater flexibility, personalisation and improved advertising impact. They will be broadcast over the long term in French-speaking Switzerland during various sports events (e.g. football, tennis, ice hockey).

Campaign details:

• 16,294 broadcasts

• 532,807 impressions

• 237,000 net person-contacts

“People who interact with these touchpoints receive real-time information about the match of the day and the corresponding odds. This enables us to run branding campaigns featuring an up-to-date message and a call to action for punters.” – Caroline Thevenin, Marketing Group Product Manager, Loterie Romande

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