The British car brand is using an innovative form of outdoor advertising that combines traditional advertising with street art. The impressive, hand-painted mural adorns a 450 m² façade and is one of the first murals of its kind in Switzerland. The artists from the WAND AG they created the artwork in just a few days – come rain or shine – with meticulous craftsmanship. In this way, MINI’s advertising message was brought to life in an extraordinary way, offering passers-by, cyclists, motorists and bus passengers around Zurich’s Hardbrücke an unforgettable visual experience.
“A hand-painted promotional mural brings colour and life to public spaces and creates a visual experience that resonates with people and enriches the location. The vibrant colours and dynamic design reflect the energy and urban spirit of the MINI brand. The location at Zurich’s Hardbrücke, with its high volume of traffic and varied vantage points, makes this mural a real eye-catcher that integrates the brand into the cityscape in a creative and unique way.” – Andreas Arnold, Managing Director of WAND AG