Next stop: High-speed!

Salt, Switzerland’s leading telecoms provider, has launched a campaign entitled ‘Ultra-fast internet in Bern’ in close collaboration with Bernmobil and APG|SGA. At the heart of this eye-catching campaign is a tram wrap that is leaving both commuters and passers-by in Bern in awe. Salt aims to raise awareness of the ‘Salt’ brand and the ‘Salt Home’ product in the capital, as well as to boost sales figures. The aim is to convince the people of Bern of the performance of the fibre-optic service and to draw their attention to the promotional offer tailored to the Bern region.

“Our tram campaign powerfully highlights the dynamic role of outdoor advertising as a vibrant means of communication. It enables us to reach a broad target audience and raise awareness of our ‘Salt Home’ fibre-optic product, featuring impressive 10 Gbt/s internet technology, in the city and region of Bern. Our message travels on rails and reaches people both in their everyday working lives and in their leisure time. The tram not only offers high visibility but also captures people’s interest in an effective and eye-catching way that leaves a lasting impression.”

Christoph Schwarz, Head of Brand Management & Marketing Communications