Mondelēz International is launching the new Toblerone pralines in Switzerland with a 360-degree out-of-home campaign. The sweet diamonds can be seen on a wide variety of APG|SGA advertising spaces and are delighting commuters and passers-by, as well as hikers and airport visitors. A particular eye-catcher is the colourful display on one of Switzerland’s largest MegaPoster billboards, right by Zurich’s Hardbrücke.