A resounding success: Switzerland’s first programmatic DOOH campaign using Google DV360

APG|SGA, in collaboration with Swisscom’s Wingo, has launched Switzerland’s first programmatic digital out-of-home campaign using Google DV360.

The PDOOH campaign launched on 14 December 2023 with Wingo’s ‘BrandDay’, during which over 550 ePanels and 43 eBoards from APG|SGA were used to display moving images. The campaign was managed programmatically via Google DV360’s DSP and VIOOH’s SSP. With over 4.1 million impressions and a reach of 20 per cent on the first day, the campaign achieved maximum visibility in German- and French-speaking Switzerland. From 15 December, specific geo-targeting was used to display content on ePanels and eBoards near Wingo’s competitors, with the aim of encouraging the young target audience to switch providers. The campaign also utilised audience targeting, focusing on commuters on weekdays and Christmas shoppers at the weekend. From 15 to 19 December 2023, the campaign generated over 8 million impressions with a reach of 34 per cent.

Campaign details

• 20% range in a single day

• 34% Total reach

• 593 ePanels and eBoards in Switzerland

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