Spotlight on women’s football: raising the profile through out-of-home advertising during WEURO 2025

The UEFA Women’s EURO 2025 was not only a sporting highlight – it also made a visual statement in public spaces. Through the targeted use of out-of-home advertising, women’s football was showcased, celebrated and integrated right into the cityscape.

APG|SGA played a key role in drawing attention to the teams, the players and the tournament itself through effective formats such as MegaPosters and murals. At high-traffic locations, oversized advertising displays conveyed emotional messages and created a strong visual impact.

In an interview with SRF, Rachel Rinast, a former international player and now an ambassador for women’s football, talks about the impact of this visibility in everyday life. She describes how outdoor advertising contributes to societal perception – and why visibility is more than just marketing: it is a clear commitment to equality in sport.