Zalando right at the heart of city life thanks to PDOOH

By using time-based targeting through programmatic DOOH booking, Zalando focused on reaching audiences during the morning and evening rush hours and on Saturdays.

To promote the new Autumn/Winter 2024 campaign effectively, Zalando has opted for time-based targeting: By running the campaign on weekdays from 7.00 am to 9.00 am and 4.00 pm to 7.00 pm, commuters are reminded of how they can make the most of their time on public transport. Saturday shoppers and those heading out for the evening were also reached by the campaign, which was targeted between 2.00 pm and midnight, and inspired to choose their next outfit.

With its presence at Switzerland’s largest railway stations, the PDOOH campaign reinforces the strong traditional OOH presence that heralds the start of the cold season until November.

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