NIVEA is taking the cities by storm – with Startowers and a nationwide presence

APG|SGA’s Startowers are an integral part of the cityscape in several Swiss cities. For its latest campaign, NIVEA has branded the eye-catching towers in Zurich and Basel – a visual highlight that immediately catches the eye and makes the brand message impossible to miss.

But that’s just the beginning: alongside these spectacular installations, NIVEA is utilising numerous other out-of-home formats across Switzerland. The result: a campaign that perfectly blends tradition and modernity – and a brand that is literally everywhere.

A strong partnership

A number of different organisations worked closely together to implement the project:

• Beiersdorf as the contracting authority

• OMD / Omnicom Media Group Switzerland AG – responsible for media strategy

• Giordano Dasio, APG|SGA – responsible for implementation in public spaces

The collaboration between the agency, the outdoor advertising expert and the brand impressively demonstrates how effective modern out-of-home campaigns can be: creative, visible and sustainable.

“We are delighted with our brand’s strong presence in public spaces. The installations at the various locations are real highlights and a prime example of what brand presentation in the out-of-home sector can look like.” – Beiersdorf / NIVEA

NIVEA Profile

NIVEA is one of the world’s best-known skincare brands and has stood for trust, quality and innovation for over 100 years. Hardly any other product is as iconic as the blue NIVEA cream. With campaigns such as the current one, Beiersdorf is demonstrating that traditional brands can still make a strong impact in the modern advertising landscape.