Emmentaler Switzerland aims to raise public awareness of the cultural significance and origins of Emmentaler AOP. As part of a national positioning campaign, the aim is to establish Bern as the ‘Capital of Cheese’ and to showcase Emmentaler AOP as an integral part of everyday Swiss culture. The focus is on the brand values of origin, craftsmanship and authenticity, which will be brought to life through targeted visibility in public spaces.
A branded tram featuring the iconic hole pattern operates as part of Bernmobil’s regular service on various routes. As a mobile brand ambassador, it brings the visual identity of Emmentaler AOP directly into everyday life – unobtrusively, yet effectively. The visual design draws on the cheese’s characteristic hole pattern and ensures high recognition value within the cityscape.
“Our Emmentaler AOP stands for origin, craftsmanship and authenticity. With this tram, we want to show that this cheese is part of our everyday culture” – Urs Schluechter, Director of Emmentaler Switzerland