FC Basel 1893 unveils its new kit on digital screens across Basel

“As a football club with strong regional roots, it is vital for us to reach our fans and the people in the Basel region where they go about their daily lives. Digital out-of-home advertising offers us precisely this opportunity. We particularly value the high visibility, the flexibility and the ability to display up-to-date content at short notice. Particularly when it comes to emotive topics such as a kit launch, digital out-of-home helps us to attract attention and bring the excitement surrounding FC Basel 1893 to life beyond our own channels. For us, digital out-of-home advertising is therefore a key component of an integrated marketing and communications mix.”