Regula Blättler, co-managing director of SportShop Karrer, offers fascinating insights into the family-run sports shop and the targeted advertising measures it uses to build and attract customers in the Basel region. In the interview, she discusses the success of the poster campaign for a bicycle exhibition, her choice of advertising channels and the ease of booking via the APG|SGA online shop. She shares valuable insights into how even smaller businesses can successfully attract new customers through strategic outdoor advertising. An inspiring example of regional brand presence.