ibW attracts working professionals through targeted outreach and an excellent response
The ibW Higher Vocational College of South-East Switzerland is one of Switzerland’s leading higher vocational colleges for the continuing professional development of practice-oriented specialists and managers. Around 1,400 students and 3,500 course participants attend the ibW each year to further their professional and personal development. To promote its information events, the ibW relied on mobile advertising with aymo.
Campaign facts
Duration: 18–25 January 2024
Budget: CHF 800 per communication campaign
Target group: Working people
Target area: Chur region, Buchs (SG), Ziegelbrücke
Challenge
The challenge was to reach potential course participants in the Chur, Buchs (SG) and Ziegelbrücke areas with as little wastage as possible, and to encourage them to attend an information evening.
Campaign objective
With the aymo campaign, ibW aimed to encourage working people to sign up for a suitable information session and to generate a correspondingly high number of registrations.
Implementation
aymo Audience Target enabled ibW to target the desired audience precisely. By defining ‘working people’ as the target audience and limiting the advertising area to a 20 km radius around the specified locations, ibW was able to reach relevant individuals efficiently. The adverts were served via Ricchi Ads as advertising material through the in-app partner network.
Result
A total of 34,673 ad impressions were served. The click-through rate (CTR) was a remarkable 4.43 per cent. A total of 1,535 clicks were generated, indicating a high level of interest among the audience reached.
“Thanks to regional targeting, we can place our message precisely where our target audience is. The premium network of relevant partner apps offers significant added value for ibW. We often combine aymo Mobile Targeting with Digital Out of Home to boost our presence in the target area.» – Jan Edelbauer, Head of Digital Marketing / Digitalisation Project Manager at ibW