A promotional campaign with real pull: Nendaz takes centre stage

Nendaz, the holiday destination in Valais, has unveiled an impressive full-body livery for a passenger locomotive, created in close collaboration with APG|SGA.

On 16 May 2023, this impressive project at Zurich Main Station was celebrated in style, accompanied by delicious raclette in true Valaisan tradition. The champagne not only flowed in the glasses, but was also used for the locomotive’s ceremonial christening. With its unique branding, it attracted numerous admiring glances.

The locomotive is in service on the SBB’s national long-distance network, where it is attracting a great deal of attention. Over the next 365 days, it will cover around 285,000 kilometres and reach up to one million people every day. The locomotive is an outstanding way to showcase the beauty and attractions of Nendaz. At the same time, it represents a commitment to sustainability, as Nendaz is dedicated to the careful use of resources and social responsibility.