TREE GUM: A plastic-free chewing gum

TREE GUM was founded with the mission of bringing to market a plastic-free, 100% natural, sustainable and Swiss-made chewing gum. TREE GUM chewing gums are naturally plant-based, 100% vegan and guaranteed to be biodegradable.

Aim of the campaign

The aim of the campaign was to introduce the Tree Gum brand to potential new customers as a natural alternative to conventional petroleum-based chewing gum. During a two-week trial period, Tree Gum chewing gum was stocked in all Valora k-Kiosk branches. To raise awareness amongst the target audience and encourage them to buy Tree Gum at the k-Kiosk, targeted online display and native ads, as well as Programmatic Digital Out of Home (PDOOH) adverts, were placed around the point-of-sale (POS) in collaboration with the agency Drop8.

Targeting

• Broadcasting during peak times

• Around k-Kiosk branches

• Closer to the point of sale

Campaign results

The PDOOH campaigns, displays and native advertising initiatives have helped to raise awareness of the brand amongst the target audience and to drive sales in k-Kiosk branches, as well as at other retail outlets, the report goes on to say.

• 13,779 broadcasts

• 945,877 impressions

• 544,000 net person-contacts

Comments on the project

“Thanks to the placements directly at the respective points of sale, we were able to reach the target audience very precisely and efficiently. The programmatic delivery of the campaign allowed us to make flexible adjustments and optimisations at any time, which led to a successful implementation and a successful campaign” – Sam Lutz, Founder of Drop8

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