Winter BÜGA Special Offer: Successful invitations sent using aymo AudienceTarget and aymo GeoTarget

Campaign objective

Unrestricted travel with the Graubünden General Season Ticket from Rhätische Bahn AG – who hasn’t heard of it? To offer this attractive deal to commuters in the Chur catchment area, RhB turned to aymo Mobile Targeting.

Implementation using aymo AudienceTarget

For RhB, the target audience was clear. They wanted to reach people who already use public transport. The aymo AudienceTarget allows target groups to be pre-selected, making it easy to reach the ideal audience directly. This meant that commuters could be reached directly on their smartphones via Ricchi Ads. The adverts achieved a high click-through rate of 2.78% and a total of 2,588 clicks.

Implementation using aymo GeoTarget

Using aymo GeoTarget, RhB targeted its mobile advertising specifically at commuters in the canton of Graubünden by defining a 23-kilometre radius around Chur. This ensured that the BÜGA offer reached only those who were travelling within the defined area.

This resulted in 79,388 ad impressions, corresponding to a CTR of 0.41% and generating a total of 328 clicks.

Campaign period: 23 January 2023 – 5 February 2023