This guide takes you step by step through the smart planning and booking tool APGISGA easy and explains how you can easily plan and book outdoor advertising online.
APGISGA easy is APGISGA’s smart online planning and booking tool.
Simple and efficient: With APGISGA easy, you can book outdoor advertising online round the clock (24/7).
No prior knowledge required
as easy as booking a flight
unique in Switzerland
The tool is constantly being expanded to include further analogue and digital products.
Please register with APG|SGA easy first, before putting together a campaign. This will ensure that your selected advertising spaces remain saved in your basket until the booking is finalised. To do this, click on ‘Log in’ in the top right-hand corner and then on ‘Register’. Your details will be treated confidentially and will not be passed on to third parties.
Are you more of a spontaneous sort? Then combine the 10% online discount and book your out-of-home campaign just five weeks before it starts. That way, you’ll also benefit from a 20% last-minute discount.
You can plan and book the following products online via APGISGA easy:
Individual billboard spaces: F4, F12, F12L/LR, F200, F200L/LR, F24
Banner meshes: F4, F12, F200
In-vehicle advertising formats: hanging card, hanging card with dispenser, RailPoster, RailPosterMidi
Digital networks: ePanel, eBoard, Screens, TMS (TrafficMediaScreen)
‘Get a quote’
Here you will find a specific proposal with suitable advertising spaces (generated automatically)
They want outdoor advertising to be as easy as booking a flight
You would like to be guided step by step through the planning and booking tool
They want the system to calculate the best possible suggestion based on their advertising objectives
You decide whether the system should include only analogue advertising spaces or also digital screens (if available at the destination) in its calculations
You can promote one or more locations at the same time
‘Selecting advertising spaces carefully’
Here you can select your posters and/or screens according to your own criteria (manually).
They put together their own advertising spaces based on advanced quality criteria
You decide for yourself which analogue and digital advertising spaces are best suited to your advertising objectives
You wish to promote one or more locations in Switzerland
You only intend to book a single advertising space and know its exact location (town, street, space ID)
The following case studies will also help you choose the right booking option.
Example 1: Small businesses in the tyre and car service sector
You are a small business specialising in tyres and car servicing, based in the Bern metropolitan area, and you’d like to attract new customers for winter tyre changes. Your shop is situated on a busy main road where APGISGA operates several F200 and F12 billboard spaces. You have heard from a colleague that individual billboard spaces can be booked for one or two weeks at a very reasonable price. You now want to boost your business quickly and intend to book precisely this billboard space in front of your shop for your advertising. In this case, you can use the booking form "Select advertising spaces carefully" You’ve come to the right place. Start your booking and follow the instructions in the booking tool. With this booking method, you can plan and book everything from very small local advertising campaigns (one or more advertising spaces) right through to regional and national advertising campaigns featuring both traditional and digital advertising spaces. What makes this special is that you put together your own advertising campaign – exactly as you want it.
Example 2: SMEs in the fiduciary sector
Your trust company is centrally located in a town with 12,000 residents. In order to secure more advisory mandates in the area of private pensions, you would like to book posters and, possibly, digital screens for your advertising for one or two weeks in the town centre and extending more or less to the town boundary. In other words, you do not wish to focus on individual or specific billboard locations, but rather to achieve good coverage across your town or within a specific area using several advertising spaces. In this case, the booking option "Get a quote" That’s the best way. Just get started and follow the instructions. Once you’ve entered your advertising location, you can easily adjust the radius on the interactive map – making it smaller or larger – to suit your needs. Give it a go; you can’t go wrong. It’s as simple as booking a flight.
Example 3: Fashion retailer with branches throughout Switzerland
You are the marketing manager at a fashion retailer with branches in various locations across Switzerland. To boost sales in the five branches in French-speaking Switzerland, you want to supplement your online advertising campaign for two weeks with billboard advertising – and, where available, with short adverts on digital screens. First of all: you will achieve your advertising objectives with both booking options. The only question is how much time you can or are willing to invest in putting together your advertising campaign. If you are short of time and want to reach a conclusion or a recommendation very quickly, then the booking option "Get a quote". If you have enough time to put together all the analogue and digital advertising spaces at the various locations yourself, then sign up with "Select advertising spaces carefully" one.
Example 4: Cultural leaders
You’re a cultural organiser and would like to promote your event through outdoor advertising, amongst other things. Here, too, you might ask yourself how much time you can or want to invest in putting together your advertising spaces. Do you have specific advertising spaces in mind that you’ve often walked past and thought would be just right? Then you’ve come to the right place with "Select advertising spaces carefully" well catered for. Do you want to publicise your event throughout the city or across an entire region? And is wider coverage more important to you than the specific quality features of individual venues? Then you’ve come to the right place at "Get a quote" That's right.
‘Appeal to a wide audience’
Here, the system searches for advertising spaces spread as widely as possible across the selected area in order to reach your audience.
‘Targeting specific individuals’
Here, the system searches for potential advertising spaces within the selected radius of one or more addresses you have entered, in order to reach your audience.
There are two ways to enter your destination:
Entering place names: when you enter a place name, the system searches the entire area for suitable advertising spaces.
Entering addresses: here you also have the option of drawing a radius. The system will then search only within the radius you have specified for suitable advertising spaces
Outdoor advertising doesn’t have to be expensive! You can get an F4-sized poster from as little as CHF 44.00 for a week.
‘This information is required due to legal and contractual provisions’ – what does that mean?
Alcohol, adult content, politics, religion, tobacco, etc. – depending on the content of the advert or its location, certain advertising spaces cannot be booked.
‘Select a fixed date’
Here, you select a specific time period in the calendar and the system will identify available advertising spaces for that exact period.
‘Choose a flexible date’
Here, you can select your preferred time period from the calendar and the system will identify advertising spaces available for booking during that period. If the system finds too few or no available spaces during that period, it will suggest other spaces as alternatives – for example, a week before or after.
‘Analogue promotional materials’
This refers to posters, hanging cardboard displays, etc., i.e. physical advertising materials.
‘Digital advertising materials’
This refers to digital screens, e-panels, etc., i.e. electronic advertising media.
With ‘Flex’, you can book digital outdoor advertising to suit your exact needs and receive a bespoke solution for any budget. The flexible booking options can also be easily booked online via APG|SGA.
For poster printing and advert production, you can choose a suitable production partner upon request once you have completed your booking.
Discount vouchers or Franc vouchers, which are offered for a specific period of time in varying amounts (e.g. as part of a promotion). You can enter any voucher code at the end of your booking, before making payment.
What payment methods are accepted by APGISGA easy?
The following payment methods are available:
Advance payment
On account
MasterCard
Visas
PostFinance
Post E-Finance
Twint
PayPal
You can find all the details in our general terms and conditions.
Our privacy policy is based on the Swiss Data Protection Act (DSG). You can find our privacy policy here.
If you have any questions about our planning and booking tool, APGISGA easy, or about planning and booking your campaign, our advisers will be happy to help.
T +41 58 220 77 77
F +41 58 220 70 97
Email: servicedesk@apgsga.ch
Opening hours
Mon – Fri 08:00 – 12:00 / 13:00 – 17:00