Best of Poster Performance Index (PPI) 2019–2024
Be inspired by effective poster campaigns.
Here you will find the top 10 of the last five years of poster advertising research. All campaigns that are tested in the PPI are characterized by an OoHM advertising pressure of at least 2000 GRP and have been visible in the five largest urban areas in Switzerland for at least 7 days (PPI 2025).
Sort by industry or by one of the survey criteria (recall, brand recognition, appeal of the campaign) and immerse yourself into the world of successful poster campaigns.
Top 10 campaigns of "all"
2019—2024 (in randomized order)
Survey criterion: Recall
2019—2024 (in randomized order)
Survey criterion: Recall
Wingo Unglaublich tief (2022)
Coop Genossenschaft Let it snow Sammelspass (2021)
Coop Genossenschaft Bee Happy Sammelspass (2019)
Migros-Genossenschafts-Bund Januar (2020)
Coop Genossenschaft TschTsch (2021)
Galaxus ...du hast das Leben (2021)
Digitec Meinungen (2023)
Coop Genossenschaft Zeit zu Träumen (2022)
Schweizer Paraplegiker-Stiftung Ich sitze unschuldig (2022)
