To capture people’s attention, it is now more important than ever for companies to captivate their audience with compelling stories and visual experiences. 3D displays in outdoor advertising are ideally suited to this purpose and transform adverts into spectacular experiences that grab people’s attention. Together with Bucherer AG, APG|SGA has successfully implemented the first 3D display on digital screens at Zurich Airport.
The ‘Summer Bloom’ campaign, perfectly timed for the height of summer, ran for two weeks on several eBoards and ePanels in the check-in, departures and arrivals areas at Zurich Airport. With an eye-catching advert, the watch and jewellery retailer aims to capture the attention of travellers and inspire them with its high-quality products.