An impressive statement on rails

Area of operation: The SBB passenger locomotive operates on national long-distance routes.

Reach: Up to one million people can see an advertising carriage every day.

Advertising costs: CHF 240,000 per year.

Implementation costs: Approx. CHF 80,000 for production, installation and dismantling. The guide price varies depending on the design.

Kilometres travelled: Around 285,000 km per year (approximate figure). This is equivalent to around seven trips round the world.

Age range: From 1 year old

Working hours: Up to 18 hours a day.

Length: 18.5 m

Height: 4.3 m

Vehicle area: 80 m² per side.

Advertising space: the surface area of the vehicle, excluding window areas and areas reserved for mandatory markings.

Lead time: Around four months from planning to roll-out.

Templates and specifications: Click here for the design guidelines.

Behind the scenes: Document the creation of your promotional train using video and photographs, and use these in your communications activities.

Launch event: Organise a launch event with staff, partners, customers and the media, and showcase your advertising train for the first time on a platform or at an industrial site.

Rollout and on the move: Filming and photography of the rollout and throughout the year are permitted and offer exclusive perspectives.

Driver's cab rides: Give away or raffle off rides in the driver’s cab. Two people can spend half a day in the driver’s cab of your promotional locomotive, gain an insight into a locomotive driver’s working day and experience the speed and technology first-hand.

Special services: Whether it’s a maiden voyage with media representatives, a staff event or a customer function: make the most of the Werbelok for special trips. You can hire one or more carriages for this purpose – for seminars or workshops, for example – and take the opportunity to visit a lovely spot whilst you’re at it.

Competitions: Get people talking about your advertising train by running competitions. For example, ask your customers to guess how many kilometres the promotional train has already travelled. You’ll receive a monthly report detailing the mileage. Or post the best selfies featuring your promotional train on social media and award prizes for the best photos at an event.

Other options: Combine your message on the advertising locomotive with RailPosters on the train, or have mini advertising locomotives in 1:87 scale (H0 gauge) produced, distributed or given away as gifts.

Promotional train opportunities: Does an advertising locomotive offer too little space for your advertising message? Customised advertising train projects are also available on request.