RailPoster: Spotted on the train – bought as I got off

Over 1.4 million people* travel by train every day. They’re on their way to work, out shopping or heading to leisure activities, and are open to shopping inspiration. Spontaneous needs often arise whilst they’re on the move. With RailPosters, you can make your offer visible at that very moment and reach your potential customers on the train.

People travelling by train are interested in what you have to offer

Interests of regular users, by affinity:

Source: MACH Consumer (2025)

Gaining visibility in the region

S-Bahn train – Lucerne

Zurich S-Bahn

Basel S-Bahn

Eastern Switzerland S-Bahn / Thurbo

RER Geneva / Léman Express

RER Vaud

Ticino Regional Train / TILO

SBB CFF FFS Long-distance services

*Source: SBB, Passenger Transport 2025