Shopping centres, points of interest, car parks, trade fairs and exhibitions are locations with particularly high appeal. Their strategic locations and catchment areas make them regularly and intensively used spaces in the public realm. As a full-service out-of-home provider, APG|SGA not only covers these hotspots, but also tracks people’s movements – from their front door to the point of interest. Whether in Zurich, Bern, Lucerne, Basel or in other regions such as the Aargau. Wherever your target audiences may be, you can build up the suspense around your products and services as much as you like, until it reaches its climax at the POI or POS.