Success Stories
APG|SGA’s service model brings together the needs of all market partners in a targeted and collaborative manner. Together, we are defining and developing the next stage of modern out-of-home media, and APG|SGA will therefore continue to be Switzerland’s most attractive partner for integrated and innovative outdoor advertising in the future.
This is what successful models of collaboration with public landowners look like:
City of Chur: Startower in the pedestrian zone
As part of the redevelopment and redesign of Bahnhofstrasse, the city of Chur has examined various forms of advertising. The new advertising structures were intended to serve as vibrant and aesthetically pleasing features right in the heart of the city centre – whilst at the same time integrating respectfully and in a space-saving manner into the popular and attractive surroundings. Another key objective was for the advertising structures to provide an attractive source of revenue for the city.
Integration of advertising media into the exclusive setting of Bahnhofstrasse
Increasing the revenue of the City of Chur
No effort required for installation, servicing and maintenance
Careful site selection to ensure the best possible integration of three start-up towers, thereby effectively enhancing the elegant overall appearance of Bahnhofstrasse in Chur through strong design. This will be accompanied by the development of an attractive and coherent business plan for the benefit of the city of Chur.
Procurement and modification of the launch towers
Construction planning and installation on schedule
Maintenance and servicing throughout the entire contract period
Marketing and management of advertising space
Procurement and modification of the launch towers
Construction planning and installation on schedule
Maintenance and servicing throughout the entire contract period
Marketing and management of advertising space
St. Gallen Public Transport: Bus shelters with illuminated signs
VBSG (Verkehrsbetriebe St. Gallen) was able to significantly expand its bus network thanks to rising demand. This also led to an increased need for new bus shelters. As part of a design competition organised by the City of St. Gallen, the aim was to evaluate the most suitable design. A timeless and functional design, along with transparent environmental considerations, were among the most important deciding factors.
Attractive and durable bus shelters
Seamless integration into the cityscape
no maintenance or upkeep required
The bus shelters were manufactured exclusively by APG|SGA, drawing on the company’s many years of experience. They were installed in stages – in close coordination with the VBSG’s planning team. Only FSC-certified timber was used in their production, and the integrated lighting is powered by environmentally sustainable electricity.
Procurement and installation of the bus shelters
Maintenance and servicing during the term of the contract
Marketing and management of advertising space
Detailed construction planning in collaboration with our partner
Implemented by APG|SGA
Investment, maintenance and cleaning costs are borne by APG|SGA
Manufacture of bus shelters in accordance with all specified criteria
Montreux City Council: temporary stands for political posters
The town of Montreux wanted to provide the various political groups with a clearly defined number of billboard spaces during elections and referendums. The additional demand was to be met by temporary billboard sites that were centrally located and therefore highly visible, whilst blending elegantly into the townscape.
Additional, temporary billboard spaces for political groups
Optimal integration of the advertising media into the existing environment
No effort required for installation, servicing and maintenance
In collaboration with the City of Montreux, the locations were carefully identified and fitted with ground sockets. Depending on demand, the temporary advertising hoardings can be put in place quickly and easily, and removed again after elections or referendums.
Procurement of the temporary support material, including ground sleeves
Construction planning and the timely fitting out of the sites
Installation of temporary advertising structures during the contract period
Demand for additional billboard space is met and can be accommodated flexibly
Detailed construction planning in collaboration with our partner
Implemented by APG|SGA
Investment costs covered by APG|SGA
Winterthur City Bus: Bus shelters with City ePanel
Stadtbus Winterthur wanted to further expand its bus network in response to increased demand. This created a need for new bus shelters. These were to have a modern look and be highly functional, in order to improve the passenger experience. They were also intended to boost the revenue potential of the city’s bus services.
Funding for bus shelters at selected bus stops
Digital advertising spaces as an attractive addition to bus shelters
Increasing revenue from bus operations
Following a targeted site selection process, several City ePanel locations were established. They were designed specifically for this project and therefore blend in perfectly with the new bus shelters without compromising their advertising impact. The cost of the bus shelters was covered entirely through the sale of advertising space on the digital displays.
Procurement and installation of the City ePanel
Funding for the selected bus shelters
Maintenance and servicing of the City ePanel during the contract period
Marketing and management of advertising space
Detailed construction planning in collaboration with our partner
Implemented by APG|SGA
New additional revenue for Stadtbus Winterthur
ShopVille Zurich: City ePanels in a highly challenging environment
Following the completion of the ShopVille extension, the City of Zurich’s Property Management Department evaluated new forms of digital advertising through a comprehensive tender process. This assessment took into account the architecturally distinguished surroundings, the high volume of footfall and the escape routes, which were under no circumstances to be obstructed by any additional elements.
Seamless integration of advertising media into the high-end setting
Increasing the City of Zurich’s financial revenue
No effort required for installation, servicing and maintenance
Careful site selection to ensure the optimal integration of modern, digital advertising media into ShopVille Zurich. All advertising spaces are to be integrated into the existing building facades and installed flush with the surface. Despite the highly challenging nature of the integration, a business plan that is very attractive to the city was presented.
Modification of advertising media for use in ShopVille
Construction planning and on-time installation of the advertising structures
Maintenance and servicing throughout the contract period
Marketing and management of all advertising spaces
Detailed planning was carried out in collaboration with the architect in charge
Full-service implementation by APG|SGA
Investment, maintenance and cleaning costs were covered by APG|SGA
Attractive additional income for property management