Growth is a foregone conclusion for TREE GUM

The start-up TREE GUM is on a mission to bring to market a plastic-free, 100% natural, sustainable and Swiss-made chewing gum. Through programmatic advertising on APG|SGA’s eBoards and ePanels, they have succeeded in placing their product in a targeted manner amongst high-traffic commuter flows.

To coincide with the campaign, TREE GUM chewing gum was stocked in all k-Kiosk branches. During peak times, targeted online display and native ads, as well as Programmatic Digital Out of Home (PDOOH) adverts, were shown in the vicinity of these branches. This drew the attention of potential new customers to the offer and encouraged them to make a purchase at k-Kiosk.
“Thanks to the placements directly at the respective points of sale, we were able to reach the target audience very precisely and efficiently. The programmatic implementation of the campaign allowed us to make flexible adjustments and optimisations at any time, which led to a successful execution and a successful campaign,” says Sam Lutz, founder of Drop8.
APG|SGA has over 500 screens in prime locations that can be booked programmatically. Tailor your digital campaign to your target audience with even greater precision in terms of location and timing.

Find out more about Programmatic Advertising.