Programmatic Advertising: even closer to the target audiences
Digital screens in prime locations can be booked programmatically through APG|SGA. This means your digital campaign can be targeted even more precisely at your audience, both in terms of location and timing.
This involves the automated, data-driven buying and selling of digital advertising space in real time – ideal for reaching target audiences in public spaces at the right time and in the right place.
Here’s how it works: we combine the performance data from our SPR+ advertising media with the socio-demographic data collected on an ongoing basis to tailor our messaging to specific target groups. This allows you to reach your target audience down to the hour, exactly where they’ll notice it most effectively – your advertising message reaches the right target group at the right time and in the right place. Programmatic Digital Out of Home boosts the relevance of smart campaigns and delivers over a billion impressions* per month.
* 1 impression = 1 weighted contact according to SPR+ ( AAM (for PDOOH campaigns at Zurich Airport)
