Mobile advertising: the key to electoral success
‘aymo AudienceTarget Election’ offers clients in the political sector an innovative advertising solution that allows them to cover their chosen constituency with metre-level precision and target potential voters effectively. Here’s how it works:
Step 1: Define the electoral area
Polygons enable areas to be precisely delineated and defined to the nearest metre. This means that either the whole of Switzerland, cantons, districts or municipalities can be covered.
Step 2: Potential electorate
With ‘aymo AudienceTarget Election’, you can reach the resident population of your chosen electoral canton.
Step 3: Playback
All smartphone users who are located within the defined area (municipality, district, canton or the whole of Switzerland) during your campaign period, who belong to the defined target group (e.g. the resident population of the canton of Bern) and who open an app from the network will see your political message displayed in real time.