QoQa boosts brand awareness with 5.3 million impressions

QoQa launched a large-scale programmatic out-of-home campaign to boost brand awareness in German-speaking Switzerland. The campaign was carried out by the digital marketing agency Gamned! in collaboration with APG|SGA. Using the Displayce DSP, the campaign was managed flexibly and on a data-driven basis to achieve maximum efficiency and visibility.

The aim of the campaign was to raise awareness of the QoQa brand amongst potential new customers and to positively influence brand perception. By using PDOOH at high-traffic locations, the aim was to reach as many potential customers as possible. At the same time, the campaign sought to encourage purchase intent in order to attract new customers in the long term.

A total of 5.3 million impressions were generated over a three-week period. 50 per cent of respondents expressed a positive intention to take action (e.g. trying the product or visiting the website). The PDOOH campaign for QoQa impressively demonstrated how programmatic approaches and real-time data can effectively contribute to increasing brand awareness and purchase intent.