APG|SGA’s Digital Out of Home campaigns are PwC-verified

APG|SGA has had its process for verifying digital ad delivery successfully verified by PricewaterhouseCoopers (PwC) in an independent audit.

The audit examined the delivery and reporting of digital campaigns in detail. PwC has concluded that APG|SGA fully meets advertisers’ requirements regarding transparency in digital media.

All areas examined were successfully verified:

Charisma

The airtime for advertising campaigns on APG|SGA’s digital advertising platforms corresponds to the duration agreed with the clients.

In addition, the campaign details – such as the number of broadcasts, prices, products and campaign name – were checked and found to be correct. Furthermore, it was confirmed that no additional costs would be charged to the customer in the event of the campaign running for longer than agreed, and that the customer would receive appropriate compensation in the event of under-delivery.

Hardware

It has been confirmed that the procedures for upkeep and maintenance are documented and strictly adhered to. Should scheduled broadcasts prove impossible due to technical faults, the customer will not be charged for them.

Content review

PwC’s audit has shown that the technical requirements and creative implementations are fully in line with the client’s campaign brief.

APG|SGA was also certified as having correctly carried out all other processes required when setting up an advertising campaign on digital advertising spaces.

This quality mark represents an important milestone in APG|SGA’s digital development. As a customer, you can therefore rest assured that your Digital Out of Home campaigns will be managed with the utmost care and professionalism by our staff and our systems.