Use outdoor advertising to win over and mobilise the electorate during political elections and referendums.
APG|SGA provides you with solutions for political advertising in Switzerland that are specifically tailored to your needs. These solutions enable you to make effective use of your budget and communicate your message to your potential voters in a credible and targeted manner.
APG|SGA regularly provides you with useful and informative material and documents to assist with your political outdoor advertising.
APG|SGA offers analogue and digital advertising opportunities throughout Switzerland, in both urban and rural areas. Mobile ads on smartphones also give you the opportunity to communicate interactively with voters. Make the most of clever combinations of different formats to amplify your political message.
For political campaigns lasting up to 10 weeks, you’ll benefit from 25% off (5% agency commission). Exclusions: F4, MegaPoster, special promotions and individual organisations, e.g. ZVV public transport services. The discount is, except where online discount, cannot be combined with other offers.
Classic posters: Posters in high-traffic public spaces reach the growing and mobile population as they go about their daily lives. As people travel their daily routes, they are repeatedly exposed to political messages, which become increasingly ingrained in the minds of the electorate.
Locations and prices
Digital Out of Home: Take advantage now of the clever combination of traditional posters and the impact of your political message on digital screens. Generate additional reach in a dynamic and contemporary way. Flexible booking options allow you to react quickly to election forecasts.
Locations and prices
Means of transport: Get your political message across on and in public transport. As passengers spend a fair amount of time on public transport, they have plenty of time to engage with political messages in depth.
Locations and prices
Mobile: “aymo AudienceTarget Election” offers clients in the political sector an innovative advertising solution that allows them to cover their chosen constituency with metre-level precision and target the potential electorate effectively.
Mobile advertising
What is an F4 quota?
A quota consists of one or more F4-sized spaces reserved by local authorities and towns for political advertising. These spaces are made available to political parties and politicians for a period of 2 to 4 weeks prior to an election. In some cases, this service is provided free of charge. These include both permanent and temporary billboard sites. The number of spaces available for allocation varies from year to year.
The allocation of reserved space is generally carried out in accordance with an allocation formula laid down by the authorities, which treats all parties, groups, action committees or individuals eligible to stand in the election or referendum equally. All quotas are divided equally. This means that each party or candidate receives the same number of billboard spaces. In National Council elections, one quota is available per party. In Council of States elections, the quota is allocated to the individual candidates. There is one allocation per candidate. To ensure equality in referendums, allocations may be divided between supporters and opponents. This depends on how many requests are received by APG|SGA.
APG|SGA coordinates the allocation of the quota and sends the order confirmations to the client four weeks before the start of the display period.
How can an F4 quota be booked?
If you are interested in an F4 allocation, please contact your sales adviser directly. All orders will be collated and then allocated fairly. See the point above.
Are there also quotas for digital advertising media or other formats?
No, there are no quotas for that. The quotas apply exclusively to the analogue poster size F4.
Can an individual also book a quota for election advertising?
Yes, even an individual can book a quota if they stand for election and it is a first-past-the-post election.
In the canton of Basel-Land, it is not permitted by law to display political posters any earlier than six weeks before an election or referendum. This applies to all formats, except for hanging cardboard signs and window banners.