APG|SGA covers all key mobility hubs and also offers highly attractive, bespoke communication solutions for shopping centres (POS) as well as trade fair and event organisers (POI).
The high footfall in shopping centres and the crowds at trade fairs, exhibitions and events provide an ideal environment for advertising. Busy points of sale and points of interest have a magnetic pull on people in the surrounding areas. The largest and most attractive Swiss shopping centres are covered by APG|SGA advertising spaces, featuring Shopping ePanels in the malls and traditional advertising formats in car parks, entrances and along access roads.
Shopping ePanels are particularly appealing to shopping centre operators. They are very easy to use and allow partners to utilise and manage part of the advertising time with their own content – for example, events, promotions, special opening hours, a list of tenants, etc.
That’s how a win-win works: high visibility for advertisers, effective tools for corporate communications and additional revenue for shopping centre operators.