Outdoor advertising helps to weather times of crisis
Casino Lugano is centrally located right on the shores of Lake Lugano and is one of Switzerland’s top casinos. In 2020, it was forced to close for three months due to the Covid-19 pandemic. When it reopened, Casino Lugano capitalised on the powerful impact of outdoor advertising.
A success: The digital and analogue outdoor advertising campaign, ‘Let’s gamble on everything, but not on our health’, successfully informed the target audience about the reopening of Casino Lugano and the safety measures in place, whilst encouraging them to visit. A humorous campaign featuring playing cards, complete with face masks and gloves, attracted a great deal of attention. A comparison with direct, local competitors (see chart below) shows that outdoor advertising remains effective even in times of crisis.
