How purple buses and trams are becoming brand ambassadors
Valiant is an independent bank operating exclusively in Switzerland and, with over 85 branches, is one of the country’s leading financial services providers. It offers private customers, the self-employed and SMEs a comprehensive, easy-to-understand range of services covering all financial matters.
For many years, Valiant has relied on its distinctive ‘Lila’ brand – unique in the banking sector – and has built a track record of success as a result. To boost brand awareness, the aim is to address the mobile and urban target group directly. Regular studies are carried out to examine the development of campaign perception and the impact of the campaigns.
85 per cent of respondents were able to identify the brand as Valiant – even when the sender’s details were anonymised.
