Nowadays, it is more crucial than ever for businesses to captivate people with compelling stories and striking visual experiences. 3D animations in outdoor advertising offer precisely this opportunity – they transform adverts into spectacular experiences that grab people’s attention.
The watch and jewellery retailer Bucherer and the car manufacturer Mercedes-Benz capitalised on this potential and staged their 3D campaigns to great effect on several eBoards and ePanels in the check-in, departure and arrivals areas of Zurich Airport. With their adverts, the two brands captured the attention of travellers and inspired them with their high-quality products.