Outdoor advertising in the immediate vicinity of the point of sale has a particularly strong impact in high-traffic locations such as Zurich Airport – it increases visibility, creates relevance and drives the ‘drive-to-store’ effect.
In 2024, Lindt & Sprüngli AG capitalised on the high volume of passengers at Zurich Airport and effectively engaged travellers through two targeted campaigns – with the aim of directing them to nearby retail outlets. An advertising impact study shows that both the likelihood of purchase and actual product purchases increased.