Dynamic marketing materials to target your audience precisely

Digital advertising at Zurich Airport is more relevant thanks to the ability to display adverts dynamically – and is also even more efficient given the rising passenger numbers.

The major advantage of linking APG|SGA’s digital screens directly to airport data is that advertising content can be displayed on the XXL eBoards in the arrivals area (Arrivals 1 and 2) can be supplemented with relevant information from Zurich Airport. This means that arriving passengers waiting at the baggage carousel can be addressed directly and made more aware of specific products or services.

Within a basic template, individual text blocks are stored dynamically and are automatically replaced or displayed depending on the situation. They can respond to the following information from Zurich Airport or to the relevant baggage carousel:

  • The origin of an aircraft that has landed, e.g. ‘Grüezi New York’, ‘Welcome from Dubai’, ‘Welcome Hamburg’, etc.

  • The time remaining until baggage collection, e.g. ‘Only 8 minutes until your luggage arrives.’

  • The relevant airline, e.g. ‘Thank you for flying with Swiss.’

To get in touch

Swisscard: An enticing air miles offer with guaranteed success

Swisscard has enhanced its advert by showing the cities of origin of incoming flights from Europe, in order to catch the attention of passengers waiting in the terminal.

The credit card issuer Swisscard has launched a digital campaign at Zurich Airport. The aim was to promote the SWISS Miles & More Gold credit cards with a special offer.

A commercial was created, supplemented with dynamic text modules, and displayed at Arrival 1 at Zurich Airport to reach passengers from Europe. For example, passengers arriving from Berlin saw an advert featuring their city of origin on their baggage carousel. In this way, the client piqued the interest of potential customers, who are generally very receptive to relevant information whilst waiting at the baggage carousel.

“Dynamic DOOH advertising at the airport is an ideal product for SWISS Miles & More, as it has enabled us to target our audience even more effectively. Thanks to our consistent presence via DOOH, we have been able to increase the visibility of our credit cards.”
Jiri Kral, Senior Marketing Manager, SWISS Miles & More Credit Cards, Swisscard AECS GmbH