An affluent audience with a strong affinity for brands: wide-reaching exposure for your brand
Switzerland is a key location for internationally active executives who travel frequently and have a strong affinity for brands. As a unique communication space, Zurich Airport offers the opportunity to reach B2B and B2C target groups at one of Europe’s busiest transport hubs. Position your brand in an environment frequented daily by an affluent, brand-conscious audience – on their way to work, whilst shopping or on business trips. Over 31 million passengers pass through this internationally significant airport every year.
Age & Gender
At Zurich Airport, advertisers can reach an attractive, diverse age group, with a focus on affluent, active target groups aged between 25 and 54 – combined with an almost equal gender balance. This makes it possible to effectively target a wide variety of consumer and lifestyle segments.
Length of stay
The average length of stay for many passengers – often between one and three hours, or even longer – creates the ideal conditions for them to take a close look at advertising messages and for these to have a lasting impact on brand perception.
