Booked 6 screens, received 13: Lindt & Sprüngli AG attracts passengers to its retail outlets with a spot-on message

After passing through security and the duty-free area, departing passengers at Zurich Airport arrive at the spacious Airside Centre. Here, they can check their gates and departure times, grab a bite to eat and browse the shops. Lindt makes the most of this time to draw passengers’ attention to its retail outlets with its strategically placed advertising message.

During the 2024 summer holidays, Lindt is encouraging passengers, with the slogan ‘Take Home Your Souvenir from Zurich’, to buy one of the exclusive products from the ‘Grüezi’ collection as a gift or souvenir from its shops in the Airside Centre.

“At Lindt Global Travel Retail, we are looking forward to launching our new product range in the eye-catching ‘Grüezi’ design – the warm greeting commonly used in Zurich. Our presence on 13 digital screens at Zurich Airport enables us to promote and showcase this exciting product range. Out-of-home media plays a vital role in mass communication, and we hope to reach many passengers at the airport to raise awareness of our message. We are determined to intensify our interaction with travellers through this campaign with APG|SGA.”

Peter Zehnder, Head of Global Travel Retail at Lindt & Sprüngli (Switzerland) AG

Limited-time offer
For a limited time only, brands can take advantage of an attractive offer at Zurich Airport to trigger impulse purchases at the crucial moment. This limited-time package includes thirteen highly visible screens for the price of six. You too can benefit from this first-class offer: for CHF 22,050, you’ll have a presence for seven days and reach an audience with high purchasing power who are keen to spend. It’s first come, first served!